StashAway

StashAway is a robo-advisor platform that gives primary users an opportunity to self-manage their investment profiles online with minimal or zero intervention from a broker.

As a pioneer in the robo-advisory industry, StashAway needed a way to stand out from competition in the market and make revisions to the current website. Features that are usually done in "financial-speak" has to be "humanised" without losing their key value propositions. 

Apart from redesigning the website with clear visual aids and interactive tools in a simple, engaging and accessible way, the copy needed to be clear and directive.