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SPH Classifieds Ads Portal
At Singapore Press Holdings (SPH), I worked closely with the Product Engineering team and business units to derive solutions for their Classified Ads portal.
I took charge of the UI design, user research, wireframes, user journeys and personas. I also drew up UX roadmaps and prototyping. Because I am also a trained and experienced copywriter, I took responsibility for the overarching content and copy for the portal.
Original version of SPH Classifieds page
Revised version of SPH Classifieds page
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