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StashAway
StashAway is a robo-advisor platform that gives primary users an opportunity to self-manage their investment profiles online with minimal or zero intervention from a broker.
As a pioneer in the robo-advisory industry, StashAway needed a way to stand out from competition in the market and make revisions to the current website. Features that are usually done in "financial-speak" has to be "humanised" without losing their key value propositions.
Apart from redesigning the website with clear visual aids and interactive tools in a simple, engaging and accessible way, the copy needed to be clear and directive.
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